The founders

The founding team

Atxarte Matesanz

CEO y Co-founder

Open Innovation | Startups & Venture Capital | Business Development

Atxarte is an economist and MSc in Business Management from Innovation and Internationalization with more than 7 years of experience in the technological ecosystem, specialized in open innovation, startups and business development. Currently, he works at Valhalla, advising Iberia Airlines on its innovation strategy and engagement with technological startups.

She has been an Associate at Endeavor, where she selected and accelerated startups, and Business Development Manager at Bioelements, leading its commercial scaling and raising Series A capital. In addition, she is a professor at the Pontificia Universidad Católica de Chile in the Master of Innovation, a panelist at Startup Ciencia and author of the Cactus newsletter, where she analyzes the startup ecosystem, Venture Capital and the economy.

With international experience in LATAM and Europe, Atxarte brings a global strategic vision and a deep understanding of the innovation and entrepreneurship ecosystem.

Pedro Tello

COO y Co-founder

UX and Digital Product Strategy | Innovation and Technology



Pedro is a sociologist and MSc in Social Research, specializing in UX Research and digital product strategy. Currently, he works as UX Research Lead at Cencosud, where he leads an international team of 10 UX researchers in LATAM. His work focuses on conducting research to identify the market fit of various digital applications, collaborating closely with design and development teams.

Throughout his career, he has worked in social research consultancies, business and technological innovation projects, and the development of digital strategies. His approach combines research methodologies with a deep understanding of the business to design digital solutions aligned with market needs.

Pedro provides strategies for developing custom technologies for different clients, helping to validate and optimize digital products through user-centered research and market analysis.